Experiment: Do Emojis Help or Hurt Email Open Rates?

Fun things first: I did just get a job to work at BuySellAds—WOOT! (read more about that here)

To emoji or not to emoji, that is the question.

Before we get to the results I want to outline the experiment. I’ve seen the use of emojis in subject lines a lot recently and wondered if they actually help open rates. I assumed they must if so many people are using them. Since I’ve been leveraging my f-unemployment status to achieve higher awareness on social media and in peoples’ inboxes, I figured it’d be a good time to find out if emojis can increase open rates. Here’s my test.

I ran both subject lines through MailChimp for 3 hours to test the initial open rates of each subject line:

About Nate Smoyer

Pub Dev for @BuySellAds. Social media, publishing, & advertising are things I discuss. Growth as a lifestyle.